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Frequently Asked Questions

We at Navigator Marketing have been building web experiences since 2008 and in that time have gained a vast amount of web design experience and marketing knowledge. We crafted this FAQ page to answer many of the frequently asked web design and marketing questions we were asked along the way.

I’m new to this whole website thing, how does it work?

Never fear, that’s why we are here. You can learn about our time proven web design process in our process section.

How much does a website cost?

The cost of a website can vary depending on various factors, just like the cost of a house may vary. Though our website projects generally start in the $5,000 range for basic business sites and range upward depending on your unique needs.
You can find cheap templates and basement programmers who charge less – but you get the results you pay for. If you want to grow your business’s PROFILE, LEADS and SALES and you’re serious about being in business long-term – you will make the investment for the quality and the results.

How long does it take to design and build a website?

The time it takes to produce a website depends on the size and complexity of your site and the quality of content that you have ready to go. A basic website typically takes around 3 weeks from beginning to end.

Do I need my own domain name and web hosting?

Yes, we and help you select and purchase your domain name, set up website hosting (we are a web hosting provider) or we can work with your existing web hosting provider.

Will my website work on mobile devices?

Yes it will. All the websites we design are mobile responsive and intuitively size and react to over 40 types of mobile devises and tablets.

Do you do e-commerce/Online Store websites?

We sure do! We work with Marketo, Shopify, and many other e-commerce software that we can easily integrate with your website.

What is a Content Management System?

A Content Management System is a tool that allows you to EASILY change, add or modify content on the pages of your website yourself, without the need for any technical skills. A CMS allows you to edit and add pages, images, products or blog entries to your website. No additional software is required – all you need is a web browser and an internet connection.

Do you provide training?

Yes we provide all our clients with web training on changing or updating the content, photos or blogs on their website.

Can you help me with Social Media and Email Marketing?

We sure can. As part of your web design or marketing project we can include social media integration, lead generation and lead capture tools in addition to email marketing services. We are a full-service marketing agency – all our experts are under one roof working for you.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is all about getting your website to rank higher in the search results on search engines such as Google compared to other competitors in the marketing locally, nationally or internationally. When a web visitor searches for keywords for your products and services in your industry, the higher up the results your website ranks, the more traffic (and customers) you’re likely to get.  The top 5 websites on the search engines get 90% of the web traffic – the rest fight it out for the remaining 10%.
There are many aspects that go into achieving good SEO, and one of the most important is the copy (words) on your website. Focus on well written, keyword rich and appropriate content is the key. That is why our team writes your SEO web copy for you. We ensure that your website content is search engine friendly and has enough keyword density (enough reference to your product keywords and services to allow the search engines to rank your website accordingly.  It is a critical part of your process.

Do you write the content for my website?

Depending on the website package you purchase, yes, we will write your content.  We are experts at SEO keyword writing and we have extensive expertise in sales copy writing to motivate and influence web visitors’ attitudes and behaviors towards your products and services.  Our copy will motivate your website visitors to take action and do one or all of the following:

  1. purchase product or services
  2. call you for a quote for products or services
  3. share their email with you and give you permission to communicate with them in the future = lead generation. (lead generation, permission-based email marketing)
  4. share your website content on your products, services or information with their social networks – therefore acting as a sales ambassador for your company.

Can you design my logo?

We have a corporate branding team lead by marketing specialists and award-winning graphic designers who can work with you to define your brand, create your mission, build your proposition value and design your logo and professional branding for your business.  We can help you every step of the way in starting and growing your business.  If you are launching a new product or entering a new market, we offer focus groups and stakeholder surveys to collect audience intelligence about the attitudes and behaviors towards that product, service or location prior to beginning the branding process.

What is a domain name?

A domain name is your address on the internet. Typically this would be something like  We can help you select the domain name for your company and help you purchase it.

What is web hosting?

Web hosting is a service that allows you to rent space on the world-wide internet to place your website so it ca be viewed on the Internet by web visitors. It’s basically renting space on a yearly basis on the world-wide internet to run your website and email. Navigator Marketing is a full-service hosting company and we can host your website for you and set up your emails for your company.

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