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Google’s Ranking For Mobile Friendly Websites

On April 20, 2015    /    Web Design
Mobile Friendly website Navigator Marketing Sudbury

Here’s How Google’s Mobile Optimization Can Help or Hurt Your Business

Earlier this month Google announced that there were big changes coming to Google’s search engine in favour of mobile friendly websites.

On April 21st, Google’s search engine will change to rank mobile-friendly websites higher over non-mobile friendly sites on their search engine. Marketing experts say Google’s new move will significantly impact small business worldwide. The experts at Google feel the change favours the consumer, according to its official blog, Webmaster Central blog. “Users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

Google’s move to prioritize mobile friendly websites is no surprise given that:

It’s well-known that Google is the search engine powerhouse of the world and owns over 160 technology and internet companies like YouTube. As the go-to search engine, Google dictates where your website ranks in its search engine and how people are directed to, and see, your website content.

If your website isn’t mobile friendly already, you’re likely losing traffic, leads, and new business sales. If it’s not mobile friendly after April 21st, your losses will grow exponentially.

According to Starksem, Google’s mobile search optimization could significantly impact 7 out of 10 businesses and where their websites rank on Google’s search engine.

Navigator Marketing clients have all incorporated mobile web programming in their websites for years The first motion within this penis-enlargement workout would be to contain the base of one’s manhood using two fingertips – your usb as well as your forefinger. Do that for around ten to fifteen occasions. Are you aware the theory behind penis enhancement is just pressing large quantity of bloodstream in to the manhood? And also the thing listed here is that number international body is available in connection with your gender wood or within your physique. Within the secure ways of rub and extend, you simply require your two simple fingers. Rubbing Determine your manhood work out having a heat cover. Cover your manhood with this specific moist fabric. I am talking about, you may simply proceed and appear at several penis-enlargement boards on-line and you will quickly observe that you’ll find actually tens and thousands of males who’ve attained several degrees of penis-enlargement achievement cheers massively simply to organic penis-enlargement workouts. When you yourself have perfected both of these easy penis-enlargement techniques, you are able to continue using additional penile workouts. Lubricate your manhood for sleek workout. As your correct hand methods the top, contain the foundation again that turn your penis longer, this time around together with your left-hand. Do the motion everyday, ten to fifteen occasions per day. Begin by wondering,INCH’what might my perfect dimension be?, and we see by their web analytics that mobile traffic to their websites represents at least three-quarters of their traffic volume – so they are well ahead of their competition who don’t have mobile friendly sites.

Demian Farnworth, the Copyblogger Media’s chief content writer says it’s key that Google used the word significant in describing the impact its mobile algorithm will have and gave advance warning of this change. He writes: “My dictionary defines “significant” as “important; of consequence.” It’s the kind of thing you hear from a dead-serious parent. In plain English: You better pay attention.”

Businesses who create mobile friendly websites will capitalize on the Google’s algorithm change. It’s about how much revenue you want to leave on the table for your competitors after April 21st.

The algorithm change has been called mobilegeddon, by the internet marketing world and companies are being told to prepare before the so-called ‘apocalypse’ arrives. But here is a practical example of the impact of the change for a business. A couple wants to purchase a new vehicle. They pull out their mobile device and search on Google for their type of car.

After April 21st, if that car dealership’s website isn’t mobile friendly, it will be more difficult for its website to show up in potential customers’ mobile devices when they search for their products and services.

There are three steps a company can take to make its website mobile friendly.

  • Find a reputable mobile web design company that has a proven record of mobile website design.
  • Find a web design company that has a list of credible testimonials and referrals.
  • After they have created your mobile friendly website, test it online with various third-party, mobile software to ensure its mobile responsiveness.

If you’re not sure if your website is mobile friendly you can go to Google’s mobile friendly testing tool and add your web URL to have it analyzed for free.

Google has drawn a line in the sand on April 21st. The world has moved to mobile and this change of algorithm will either help your business or really hurt it. It is clear by Google’s new strategy, that there is great potential for big-time gains for your business by serving the mobile world.

About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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