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10 Pillars of Quality Website Content

On February 17, 2015    /    News, Web Design
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Having a quality website presence has become essential for businesses, and in some cases even for individual professionals. A solid website is like the Swiss army knife of web marketing, it can do just about anything if you know how to use it properly. Furthermore, it serves the purpose of solidifying company’s or an individual’s credentials, and is part of the standard information exchange protocol in the modern business environment.

Still, creating a website that meets the top standards and preparing it for different tasks in the future is quite a big assignment. We are here to help you discover what those essentials are and help you get a satisfactory end result.

We start with content because it is important on more than one level (suggested by Online web shop developers). First of all, content that is done properly will get you a better ranking in the SERP. According to the information coming from, Google already recognizes quality content and rewards it with better rankings. Furthermore, in the future, search engines are going discern more than simple keywords in online content. They are going to be able to grasp the context and compare how certain pieces of text relate to each other. This is already happening to an extent.


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1.    Website Content – Relevance

Still, this might get you going into the wrong direction and attempt to impress the search engines when you are supposed to impress your audience. Search engines use user reaction as a very big factor when determining the quality of content. This is why you should drop all those statistical keyword density calculating tools and start writing for people. Keep your content relevant, and you will keep your audience satisfy.

2.    Website Content – Length

If we look at things from the SEO point of view, the ideal length for a blog is between 2000 and 2450 words. If we look at the top ranked websites, they have 900+ words of content per page, which isn’t an accidental occurrence. According to feedback from users, a blog post is ideally around 1600 words long. Still, remember to exercise common sense when creating your lengthy content. Don’t just turn it into an empty wall of text with no relevance.

3.    Multimedia in Website Content

Text isn’t the only content type you can use to boost your website and make it more useful, aesthetically pleasing and functional. Videos and images should be used in association with textual content in order to attract more visitors and help with your rankings. The top ranked web pages contain 7+ images. Again, keep things tasteful and strive to retain a certain quality of both images and videos you decide to include into your design. A good tip is to insert an image for each new chapter of your post. Of course, assigning proper tags and avoiding numeric names for images is a must.

4.    Website Grammar and Spelling

The importance of this is quite obvious. If you want to be viewed as a professional (and you most certainly do) you can’t let any mistakes slide through. If you can’t even proofread your texts, how could users rely on you for anything else. Search engines don’t like bad grammar and spelling mistakes, so keep that in mind as well. As many as 42.5% of users bounce from websites that have grammar and spelling mistakes.

5.    Ideal Readability on the Website

Make sure that your content is written on an appropriate level for the audience you are trying to reach and for the topic you are trying to address. Make sure that you use Flesch easy reading formula to help you achieve the level you want.

6.    Proper Website Formatting

The fact that 79% of users scan the page they land on before proceeding shows how important it is to format it correctly. This is especially true when you have large walls of text. The reader is there to see if he/she can find a particular piece of information, and you need to make sure that they can find it quickly. Nobody reads through it all without being sure that it contains the info they need.

7.    Getting the Web Content Expertise Right

If you want to become an authority in the online environment, and make this authority drip out into the new world, you need to rely on a couple of things. First of all, your authors ought to have earned a certain reputation for themselves in the online environment, some through education and some through experience. Furthermore, your content needs to be accurate and substantiated by legitimate and reliable studies and sources. Case studies got Neil Patel a 185% increase in sales, and this should be proof enough of the benefits of having authority on your side.

8.    Social Media Visibility

Social media is one of the ways search engines determine user interest in order to rank a website properly in the SERP. Content that is shared from your website on social media sends clear signals to search engines that users are positively reacting to your content. This is why it is essential to have functioning and attractive social media sharing buttons for the most popular social networks.

9.    Website Internal linking

Linking other authority points and giving your users a broader picture for your content is a very much appreciated thing. Still, make sure you link relevant things on logical anchor text, and that you never, ever mislead your users. Google can punish you for bad linking, but if you link properly, you will actually get a boost. It is important to say that 9/10 top ranked websites have at least one internal self-referencing link.

10.  Keeping the Comments Clean

Some would say that the more comments you get the better, but they forget about the wall of spam that you will receive if you let your comment section go on unmoderated. You need to retain and engage quality commentaries while getting rid of all the shameless spam. Search engines are quite unforgiving towards spam filled comment sections but they boost active and natural user engagement.

Content is one of the most important aspects of your website. Through it, you deliver your message and create a voice for yourself. Search engines take this into account more than anything else, and you need to devote proper attention to getting it right. Hope this helps you out.

About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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