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Web Design & Marketing Tips Businesses Can Learn from Hallowe’en

On October 31, 2015    /    Business, News, Web Design
businesses can learn marketing and business tips from halloween

Hallowe’en is a fun time of year for kids and adults alike. It’s the only time of year where you

can dress in outragious costumes and actually be admired by friends and family instead of

ridiculed. You can learn a lot about marketing and growing your business’ PROFILE, LEADS &

SALES from trick or treating and Hallowe’en. Here’s some tips:


Look like you are open for business

Those homes that have their front lights on and pathways lit seem to attract more kids

and parents to their house. IF you want someone knocking on your website door or

your office door, turn the lights on. Ensure that your website is user-friendly, easy to

navigate through and asks your prospect’s business.


Don’t Be Afraid to Ask for the Sale

Kids would get nowhere on Hallowe’en if they didn’t ‘ask for the candy.’ Similarly in

business, a lot of business’ marketing material doesn’t ask them to BUY NOW,


you don’t ask for.


The Homes that are Eye Catching Get the Kids

Those homes that have Hallowe’en decorations always seem more fun to go up to. You

see the smiles on the kids’ faces, they feel in the spirit and they get a kick out of the

homes that have the candy bowls that grab their hands when they reach for candy. A

business’ web design has to be eye catching, incorporate video, and engage the

customer to go deeper in their website.


Engage With Your Visitors and They Will Love you

Kids and adults really enjoy when home owners take the time to ask their names and compliment

them on their costumes. It’s the same with your customers, engage with them on your website

through a welcome video from you or a welcome note. Communicate with your customers to get to

know them through social media, surveys, contests, one on one talking. Never be afraid to them



Word of Mouth Marketing Works – Especially on Hallowe’en

It doesn’t take long for all the neighbourhood kids and adults to tell their friends about

the houses that have the great selection of candy and give out pop. In business, be

prepared to give something away. It’s a great opportunity to surprise your customers or

prospects with little gifts or upgrades that will have them talking to their friends. Word of

mouth marketing is an important element of any marketing campaign.


Stand Out of the Crowd

This Hallowe’en you’re sure to see thousands of Caitlyn Jenners and Minions, but the

people that put the time and effort into their costumes, will get the “oooohs and aahs.”

In marketing and web, the extra time and money put into your marketing tools and

strategy will pay off for you in the long run. Don’t skimp on a cheap web template,

invest in something that is going to make your business stand out in the crowd and call

attention to your message and motivate people to make a purchase.


Every Day is Hallowe’en in Your Business

It doesn’t take long for kids to know which houses not to visit next year. With your

business, it’s important to look at every day as Hallowe’en and if you don’t deliver the

goods, your customers won’t return.

Happy Hallowe’en from our team at Navigator Marketing

About the Author - Dawn Larsen

dawnAs the Director of Business, Internet & Social Media marketing, Dawn leads all consulting, marketing strategy and creative projects for Navigator marketing & Business Solutions. Dawn is an award-winning entrepreneur and marketing strategist specializing in custom WordPress web design, corporate marketing strategy and graphic design for business.

A leader in internet and social media marketing, Dawn has helped thousands of business owner and managers leverage the power of the Internet to generate increased profile, leads and sales. Dawn regularly speaks at conferences and workshops throughout North America, as well as being a regular on radio shows and business magazines.

Learn more and connect with Dawn:
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